Azur Group
Press release
Friday 30 May 2025
We are delighted to announce a major milestone in the development of Elements (Meganisi project)on the island of Meganisi in Greece.
The Azur Group has officially signed a partnership with Philippe Starck, through his brand Yoo Inspired by Starckto design the villas for the project.
Yoo Inspired by Starck is one of the world's leading names in high-end residential design, with over 85 iconic projects developed in 36 countries.
This collaboration gives our project a unique and differentiating dimension, combining the global expertise of Yoo Inspired by Starck to our vision of luxury residential living.
Our partnership with Yoo Inspired by Starck includes :
- Interior design and layout : Yoo Inspired by Starck will develop an overall design concept tailored to our project, ensuring a coherent and refined aesthetic for the interiors. Their team will define finishes, materials and colour palettes, while providing recommendations for the selection of furniture and decorative elements.
- Creation of brand identity and positioning: Thanks to its international experience and creativity, Yoo Inspired by Starck will develop a unique and aspirational identity for the project. This approach will help to raise the profile and perceived value of our development in the luxury market.
- Project integration and collaboration: Yoo Inspired by Starck will work closely with our development and project management teams to ensure that their concept is seamlessly integrated into the architectural design and construction process. Their involvement will cover the initial design phases right through to the implementation of the interiors, ensuring the quality and consistency of every detail.
- Marketing and communications support: By associating ourselves with a world-renowned brand, we benefit from powerful marketing leverage that appeals to discerning buyers and investors. Thanks to its brand image and worldwide reputation, Yoo Inspired by Starck has demonstrated its ability to boost sales and build buyer confidence, even in demanding markets. The brand Yoo Inspired by Starck embodies creativity and luxury, reinforcing the positioning of our project as a unique and highly sought-after offering on the market.
Added value for investors and residents
This partnership is about more than aesthetics - it's a strategic approach to enhancing the position of our project, increasing its perceived value and creating a lifestyle that reflects the expectations of a demanding clientele.
The international reputation and unique design language of Yoo Inspired by Starck will be a differentiating asset, a guarantee of confidence for investors and long-term value for the project.
This collaboration illustrates our commitment to creating exceptional spaces that are more than just places to live - spaces that embody an art of living and a signature of luxury and design excellence.
We are still in the process of raising funds on the Beebonds platform, and this strategic announcement reinforces the strength, ambition and positioning of Elements. We would like to thank you for your interest and your confidence in this development, and we will keep you informed of further progress.
Roberto BERGONZI MARTINEZ
Director - Azur Capital
