Issue date
08/04/2021
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Help develop the YOGA ROOM concept,
chain of studios specialising in Yoga
Project financed
Minimum amount: €1,000,000
152%
Amount raised: €1,519,000
Participate in the refinancing and development of the YOGA ROOM concept, a chain of studios specialising in Yoga, established in Belgium, France and Portugal.
Duration
4 years
Interest rates
8%
Minimum investment
500 €
Closing date for subscriptions: 7 July 2021
Days
hours
Minutes
Seconds
IN THE PRESS
They are talking about BeeBonds.
The Project
Concept
- Since its launch in 2016, Yoga Room has established itself as a leader in the yoga market segment in Belgium, with average annual sales growth of 82%.
- Attendance at Yoga Room studios increased 2.5-fold between 2018 and 2019, demonstrating that the Yoga Room "recipe" works and can be exported.
- YogaRoom studios are successful because they are located in high-density urban centres with high purchasing power.
Objective
- The aim of this refinancing and development project is to expand the network with 3 additional studios in Belgium, 1 in Portugal and the renovation of a studio in Paris.
- Yoga Room aims to continue growing, both in Belgium and internationally
Opportunities
- The impact of COVID has enabled Yoga Room to seize new opportunities:
- The launch of an online course platform, which currently has 1,200 members and is generating additional sales (estimated at €150,000 in 2021-2022).
- The state of the market also makes it possible to seize strategic locations on advantageous terms (while maintaining greater control over costs).
Financing conditions
Duration
0
years
Gross interest rate
0
% per year
Maximum investment
1
€
Warning:
The Bonds offered are debt instruments. Making a loan to SMEs exposes you to the risk of losing all or part of your investment.
For individuals resident in Belgium for tax purposes, interest income is subject to a withholding tax of 30%. Before investing, please read the information memorandum.
Discover the Project
Read the project description.
Beebonds Podcast
Pierre Rousseaux: Changing your life and business through yoga
The next stages of the project :
1. Belgium
2. France
3. Portugal
1. Belgium
Moving from the Waterloo studio to a studio that can accommodate 350 people a day
New studio on avenue Louise with a capacity of 500 visits per day
New studio at Boisfort can accommodate 250 visitors a day
2. France
Refurbishment of a Paris studio owned by the Satyam subsidiary
3. Portugal
Opening of a new studio in Lisbon via the Nowrizon Portugal subsidiary, in collaboration with Sonia de Moura
Yoga Room is :
- 5 studios in Belgium
- 3 studios in France
- 4,500 members
- A total of 500,000 visits
- The launch of an online yoga course platform
Précédent
Suivant
Project sponsor
Pierre Rousseaux
Fondateur & CEO de NOWRIZONParti en Chine pendant une dizaine d'années, il développe des sociétés d'import/export actives dans le design et la production de mobilier. C'est là qu'il découvre la Yoga et en fait une véritable passion et un mode de vie. Il le pratique à Shanghai pendant 8 ans avant de revenir en Belgique. Il a terminé sa première formation d'enseignant à Shanghai puis a obtenu son diplôme de formateur de l’école Wild Lotus 200H avec Patrick Creelman et Pure Yoga Hong Kong.
Project financed
Minimum amount: €1,000,000
152%
Amount raised: €1,519,000
Participate in the refinancing and development of the YOGA ROOM concept, a chain of studios specialising in Yoga, established in Belgium, France and Portugal.
Issue date
08/04/2021
Duration
4 years
Interest rates
8%
Minimum investment
500 €
