
Duration
0
years old*
* from 28/01/2021 to 27/01/2025
Gross interest rate
0
% per year
Maximum investment
1
€
Funded project
Participate in the financing of the second phase of the Pitaya restaurant expansion plan in the Benelux.
Issue date
28/01/2021
Duration
4 years
Interest rates
8%
Minimum investment
1.000 €
Chain of Thai street food restaurants
Top-of-the-range fast-food concept ("fast casual)
Created in France in 2010
Today it operates nearly 150 restaurants in France, the UK, Belgium, Spain and Tunisia.
Business model resilient to COVID-19
Since Sept. 2020: restaurant openings in Brussels, Liège and Namur
Oct. 2021: opening of a flagship store in Antwerp (Antwerp Tower)
Forthcoming openings: Brussels - Bourse (flagship), a 2nd restaurant in Liège, Nivelles
Luxembourg and the Netherlands: the first openings are planned
The team is being strengthened with experienced and versatile profiles
The aim of this fundraising is to finance Pitaya's growth in the Benelux countries.
A first phase successfully closed in April 2021 raised €1,167,000.
La second phase of the campaign aims to finance €833,000, which will be used mainly to open 8 restaurants between now and December 2022.
After this period, Alpha Thai Benelux will reach a critical size and will be able to finance its own development.
* from 28/01/2021 to 27/01/2025
Commercial communication: subscribing to a Fund Raising involves a share of the risk of total or partial loss of the investment. For individuals resident in Belgium for tax purposes, interest income is subject to a withholding tax of 30%. Before investing, please read the prospectus and the 2nd supplement to the prospectus.
Over 25 years' experience in finance and IT, in management positions. Experience in the fast-food industry: setting up the commercial platform of a Burger King franchise in Italy and Poland, integration of the Quick brand and entry of the Burger King brand into the Belgian market.
Over 15 years' experience in critical positions in large organisations. Co-founder of the world's first Arab home shopping network (citrussTV).
Experienced project manager and data analyst in marketing, with work experience in the restaurant, technology and mobile sectors. 3 years at Le Pain Quotidien in Brussels and New York.
Experience in pharma and in a Belgian fast-food group (Burger King, O Tacos, Nordsee). In charge of O Tacos' international expansion.
Over 20 years' experience in the food industry. Major experience at Kelly Deli where he developed 4 POS and was in charge of the retail branch in Belgium.
A specialist in digital marketing, he gained experience at Jaimy by Belfius, Test Aankoop and AG Insurance. Involved in website development, community management and the creation of marketing content.
An experienced consultant in IT project development, she has worked mainly for banking and service companies. Her professional experience in the kitchens of a two-star Michelin restaurant in Carcassonne demonstrates her interest in the restaurant business.
Over 10 years' experience in finance in the restaurant sector. He then became CFO and member of the Executive Committee of EXKI. Joined Pitaya in 2020, with whom he developed two restaurants in Belgium.
In these episodes of the BeeBonds podcast, we introduce you to Marco Tessarofounder ofAlphaSeed and leader of the Pitaya project, and invite you to discover the growth of Pitaya in the Benelux.
Funded project
Participate in the financing of the second phase of the Pitaya restaurant expansion plan in the Benelux.
Issue date
28/01/2021
Duration
4 years
Interest rates
8%
Minimum investment
1.000 €
Funded project
Participate in the expansion plan of Pitaya, the successful chain of restaurants specialising in Thai Street Food.
Issue date
28/01/2021
Duration
4 years
Interest rates
8%
Minimum investment
1.000 €