Issue date
28/01/2021
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Help finance the second phase of the expansion plan for the successful Pitaya chain of restaurants specialising in Thai street food.
Project financed
Minimum: €1,000
0%
Amount raised: €0
Help finance the second phase of the Pitaya restaurant expansion plan in the Benelux countries.
Duration
4 years
Interest rates
8%
Minimum investment
1.000 €
Closing of subscriptions
Days
Hours
Minutes
Seconds
IN THE PRESS
They talk about Pitaya.
THE PROJECT
The concept
Pitaya
Chain of Thai street food restaurants
Top-of-the-range fast-food concept ("fast casual)
Created in France in 2010
Today it operates nearly 150 restaurants in France, the UK, Belgium, Spain and Tunisia.
Business model resilient to COVID-19
Growth in Benelux
Since Sept. 2020: restaurant openings in Brussels, Liège and Namur
Oct. 2021: opening of a flagship store in Antwerp (Antwerp Tower)
Forthcoming openings: Brussels - Bourse (flagship), a 2nd restaurant in Liège, Nivelles
Luxembourg and the Netherlands: the first openings are planned
The team is being strengthened with experienced and versatile profiles
The aim of this fund-raising
The aim of this fundraising is to finance Pitaya's growth in the Benelux countries.
A first phase successfully closed in April 2021 raised €1,167,000.
La second phase of the campaign aims to finance €833,000, which will be used mainly to open 8 restaurants between now and December 2022.
After this period, Alpha Thai Benelux will reach a critical size and will be able to finance its own development.
FINANCING CONDITIONS
0
years old*
Duration
* from 28/01/2021 to 27/01/2025
0
% per year
Gross interest rate
1
€
Maximum investment
Warning:
Commercial communication: subscribing to a Fund Raising involves a share of the risk of total or partial loss of the investment. For individuals resident in Belgium for tax purposes, interest income is subject to a withholding tax of 30%. Before investing, please read the prospectus and the 2nd supplement to the prospectus.
Discover the PROJECT
Read the project description.
PITAYA'S DEVELOPMENT IN BENELUX
THE TEAM BEHIND PITAYA IN BENELUX
Marco Tessaro
CEOOver 25 years' experience in finance and IT, in management positions. Experience in the fast-food industry: set-up of the commercial platform for a Burger King franchise in Italy and Poland, integration of the Quick brand and entry of the Burger King brand into the Belgian market.
Nicolas Bruylants
PartnerOver 15 years' experience in critical positions in large organisations. Co-founder of the world's first Arab home shopping network (citrussTV).
Robin Buisseret
Business Development and Intelligence ManagerExperienced project manager and data analyst in marketing, with work experience in the restaurant, technology and mobile sectors. 3 years at Le Pain Quotidien in Brussels and New York.
Morgane Becquart
Operations and Strategy ManagerExperience in pharma and in a Belgian fast-food group (Burger King, O Tacos, Nordsee). In charge of O Tacos' international expansion.
Lionel Wauters
Opening & Training ManagerOver 20 years' experience in the food industry. Major experience at Kelly Deli where he developed 4 POS and was in charge of the retail branch in Belgium.
Eric Lucassen
Marketing SpecialistA specialist in digital marketing, he gained experience at Jaimy by Belfius, Test Aankoop and AG Insurance. Involved in website development, community management and the creation of marketing content.
Lisa Van Himbeek
Operations SpecialistAn experienced consultant in IT project development, she has worked mainly for banking and service companies. Her professional experience in the kitchens of a two-star Michelin restaurant in Carcassonne demonstrates her interest in the restaurant business.
Lucas Magrone
Alpha Qyou (Wallonia) JV PartnerOver 10 years' experience in finance in the restaurant sector. He then became CFO and member of the Executive Committee of EXKI. Joined Pitaya in 2020, with whom he developed two restaurants in Belgium.
PITAYA IN THE PRESS
Pitaya master franchisee seeks €800,000 to finance growth
Flamboyant growth announced in Flanders and the Netherlands for Pitaya, the Thai restaurant chain!
Thai restaurant chain Pitaya opens in Leuven
Pitaya, the Thai street food restaurant, opens in Antwerp
Equity crowdfunding platform BeeBonds raises €2.5 million to support the development of two companies
Yoga Room and Pitaya already raise €2.5m
PITAYA - Message for entrepreneurs with a passion for food: Pitaya Benelux is recruiting franchisees to continue its growth in 2021!
BeeBonds has already raised €1 million and is extending by 3 months the crowdlending round for Pitaya, which plans to open 70 Thai restaurants in the Benelux countries.
You can invest in the Pitaya chain of Thai restaurants
BeeBonds offers individual and corporate investors the opportunity to invest in the opening of 70 Pitaya Thai restaurants
Belgians launch a chain of Thai restaurants in the midst of the hospitality crisis
Loan and impact crowdfunding emerge stronger from the crisis
BeeBonds Podcast: Marco Tessaro, finance for good food
A successful second opening for Pitaya despite the health crisis
Pitaya wants to open 30 restaurants in Belgium in 7 years
PITAYA ON VIDEO
Playlist
8 Videos
PITAYA PODCAST
In these episodes of the BeeBonds podcast, we introduce you to Marco Tessarofounder ofAlphaSeed and leader of the Pitaya project, and invite you to discover the growth of Pitaya in the Benelux.